I grew up with one mindset:
I am a #1 fan.
I bring energy.
I bring passion.
I am devoted to my teams.
I believed I had great takes,
and I wanted people to hear them.
But at the end of the day,
I was just a fan.
And while fans make up
99.9% of the sports ecosystem,
we didn’t have a brand representing us.
I thought, why not?
Everyone in sports—
players, coaches, media, leagues, sponsors—
has a platform to speak.
Where’s ours?
After attending countless sporting events,
earning a degree in Sport Management from Syracuse,
and hours in conversations with peers, professors, and advisors,
I launched LFG Sports
the first brand dedicated to giving sports fans a voice.
The LFG Sports kickoff party
at Orange Crate Brewing Company in Syracuse,
marked the beginning of a movement: the fans brand.
2019 was a sprint.
We coverd X Games
X cities/stadiums
in X days
Highlights include
the LFG sign on TV at the 2019 Home Run Derby,
having Barstool pick up a Syracuse clip,
creating a viral story around Kyrie’s return to Boston,
and fooling the world with our epic 'Bills Mafia sold out every table in Houston' story.
While planning the future of the company in Q1 2020,
the pandemic struck.
With fans unable to attend games,
LFG Sports was forced to pause operations.
After a 6+ month content break,
I relaunched the brand on August 2nd 2020.
The remainder of 2020 was a challenge
due to the highly limited capacity at in-person stadium events.
It was a unique experience to witness sports
in such an unprecedented environment.
Despite the challenges,
I managed to cover a handful of unforgettable games,
including NLCS Game 7,
the World Series,
Alabama @ LSU,
the SEC Championship,
a Falcons vs. Brady & the Bucs matchup,
and the Saints vs. Vikings Christmas game